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Apple Store Singapore

Apple opened their first official South East Asia store in Singapore. Located right at the heart of Orchard Road, the store proved quite tricky to find. Yes, there was the big Apple logo at the front of the building - typically an all-glass facade - but it proved difficult to spot.

Ironically, I had to use Waze to find it.

The main entrance to the storeWhat was there? Nothing special actually. The only item which caught my eyes were a portable printer, connectable via wifi where you could print directly from the phone wirelessly.

It uses heat to print, so there were no need for ink. Unfortunately I didn't have time to explore the device. It uses a disposable cartridge for the prints, which may be tricky to get hold of in KL.

The unmistakeable symbolOn the retail floor. Yes, the staffs were wearing red.They displayed the usual fare but nothing I wouldn't be able to find back home. But what was unique about the store was the upper floor. To get up, you would use the gorgeous stone staircase, at each end of the store. That was where they had an open space, used for events and product discussions. I had to queue to get upstairs and decided to give that a miss.

I ended up coming out of the store without spending a dime. Frankly, there was nothing there which I craved. Maybe next time ...

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