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Entries in Apple Store (3)

11:10PM

Apple Store Singapore

Apple opened their first official South East Asia store in Singapore. Located right at the heart of Orchard Road, the store proved quite tricky to find. Yes, there was the big Apple logo at the front of the building - typically an all-glass facade - but it proved difficult to spot.

Ironically, I had to use Waze to find it.

The main entrance to the storeWhat was there? Nothing special actually. The only item which caught my eyes were a portable printer, connectable via wifi where you could print directly from the phone wirelessly.

It uses heat to print, so there were no need for ink. Unfortunately I didn't have time to explore the device. It uses a disposable cartridge for the prints, which may be tricky to get hold of in KL.

The unmistakeable symbolOn the retail floor. Yes, the staffs were wearing red.They displayed the usual fare but nothing I wouldn't be able to find back home. But what was unique about the store was the upper floor. To get up, you would use the gorgeous stone staircase, at each end of the store. That was where they had an open space, used for events and product discussions. I had to queue to get upstairs and decided to give that a miss.

I ended up coming out of the store without spending a dime. Frankly, there was nothing there which I craved. Maybe next time ...

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1:44PM

HK Apple Store

The last Apple Store I went was in London, and it was quite an experience. So, when I arrived in Hong Kong, I was really glad to learn that the local store was only a ten minutes walk away. Two right turns and I was there.

However, the experience was not as grand. Maybe because Apple had become ubiquitous and the local dealers in Malaysia did well in replicating some of the experience. The streamlined catalogue and lack of diversity also helped matters.

The main reason why I was there was to get new straps for the Apple Watch, something which were yet to be available back home. Yup! There were choices alright, from the basic to the ridiculously expensive. I got what I wanted quite easily. Paying for the goods was also quite an experience. You just handed your credit card to your personal "Genius" and he would swipe it on his iPhone-sized device, you sign on the screen and that was it. Even the receipts were emailed to your inbox.

The knock-off merchants come early in these partsApart from that, there was nothing else fancy. The new Apple TV had yet to be released. No iPad Pro of course. Not really anything much else to look at. Nothing that I wouldn't be able to get hold of back home. The price? At least 10% more expensive there than back home. Hence no reason to actually by anything ...

However, the irony there was there were people in small tents right outside the store selling iPhones. I was sure that those were knock-offs but to be honest I wouldn't be able to tell. They were doing it cheap, but not that much cheaper ...

More write-up on the trip here.

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6:48AM

Apple Store

As I mentioned earlier, I achieved one of my personal goal, which was to shop at an actual Apple Store. We were not talking about a local dealer a la Machines in KL or the lot, but an actual Apple Retail Store. Since the recent facelift, all the terminals came with an iPad for information of the product, answering all your query. Failing that, you just had to press a button, and one of the genius would come right over.

It was a Friday evening and I entered the store about 30 minutes before closing. The place was full and abuzz. The store I went to was the flagship for London. A two story, very posh outlet just outside Oxford Circus tube station, right along Regent Street, a quarter of the way down to Piccadilly.

Anita wanted me to buy her cases for her iPhone, and wanted it specifically made by Cath Kidston. I got her a couple although I was disappointed that the selection were limited as far as iPhone 4 was concerned. There were a few more to choose from if you have the older generation phones.

The important thing was, I actually visited a retail Apple Store, got the bills, and the carrier bag to go with it. I was content!

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